The City of Mobile Alabama cruise terminal has no cruise line calling her home and the city resorts to booking the facility for weddings and proms to help pay the annual costs of the building. The cruise terminal was built in 2004 and Carnival Cruises originally based the Holiday and later the Elation at Mobile. This past year the Elation was redeployed to New Orelans leaving the city with a cruise terminal and no ship calling her home. Gone are all the weekly parking fees which provided the operating revenue to pay for the facility and an additional $1M in revenue to the city.
This is a case that if you build it, they will not come, at least in the numbers that you need to sustain operations. Carnival relocated the Elation primarily due to the lack of revenues from the cruises out of Mobile. While Mobile may be a convenient destination for regionally local cruise passengers, it is likely the city failed to market Mobile as a cruise destination more broadly across the U.S. and Canada. To see the rest of the story, check out
The Daily Comet.
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